Head of Marketing
About Us
LS.BET, the online betting platform owned and operated by Leisure Sports, is on a mission to become Sri Lanka's most trusted digital betting experience. We are hiring a Head of Marketing to own growth end-to-end. If you thrive on performance marketing, customer acquisition, and turning data into actionable growth strategies, this is your chance to lead marketing for a fast-scaling platform backed by an established sports entertainment company.
What You'll Do
- Build and execute LS.BET's growth strategy across paid, organic, affiliates, and partnerships.
- Drive high-intent traffic, optimize funnels, and scale FTDs efficiently.
- Design lifecycle journeys (onboarding, retention, winback) and high-impact promos.
- Lead SEO content for event-led and evergreen demand.
- Own attribution, analytics, and a modern MarTech stack.
- Uphold gold-standard compliance in all marketing.
What You've Done
- 5+ years in digital growth; 3+ years leading teams in fintech/e-commerce/telco/FMCG/digital-first (iGaming a plus, not required).
- Hit ambitious targets with disciplined CAC/ROAS/payback control.
- Hands-on with GA4/MMPs/Ads platforms/SEO tools/CRM-CDP.
- Built affiliate programs and scaled creator/KOL partnerships.
- Strong leadership and agency/vendor management.
Why LS.BET
- High ownership shaping a category-defining platform.
- Competitive package with performance incentives.
- Fast-moving, product-led culture.
How to Apply
If you possess the required attributes and the confidence to excel in this role, please email your CV along with a brief note on your most successful growth initiative to careers@leisuresportsholdings.com with the subject line: "Head of Marketing - LS.BET".
Work Location: Colombo. We also welcome applicants from adjacent industries who can demonstrate strong digital performance credentials.
No 77, Chatham Street, Colombo 01. Tel: 0112 118 112